Google+ (or Google Plus) had its third birthday in June, which came with minimal celebration. Although the social network is still alive, it received little recognition at the annual Google I/O conference.
Google co-founder Larry Page recently sat down with the New York Times to discuss the company as a whole, and as many expected, Google Plus was brought up.
“People are always like, ‘Oh, what’s going on?’” Page told the Times. “But for us, we’re super excited about it because it’s a big service, growing continuously, since we launched it, at a high rate, and we’re making it better and better every day.”
But is any of this really true?
Google+, which has been long compared to social networking platforms such as LinkedIn and Facebook, is becoming more a part of Google – and the websites it owns – than ever before. Most notably, Google Plus has been integrated with YouTube, requiring users to sign in while utilizing the website.
It’s transformed into more than just another place to show off photos from your last vacation. Google Plus is how people stay connected to businesses, news outlets, and more importantly, everything on Google.
A Closer Look at Google+
Google Plus may come off as a mediocre social networking platform, but there are several benefits to marketing teams that turn to this site for leverage.
Utilizing Google+gives you more visibility on Google, according to Marketing Land. You can optimize your brand by filling out your Google+ company page, communicating with other people and using features such as hashtags. Furthermore, Google+ profiles can be linked to your company website to give you more reach.
Google has done a good job of making sure that Google+ is linked to its other features such as Maps and Places. That being said, having a content-rich profile full of contact information can increase your chances of not only being found by Google users, but make it easier to connect with them.
While Google+ not be for everyone, it’s another social networking website that gives marketers more opportunity to reach out to their target audience. Best of all, it’s a free resource – even if it does not end up being a big lead generator, it’s worth checking out.
For now, Google seems to be intent on keeping its social platform around. Until it says otherwise, marketing teams will need to play nicely with the Silicon Valley giant.
Buy Google Plus Ones To boost your SERP
Google co-founder Larry Page recently sat down with the New York Times to discuss the company as a whole, and as many expected, Google Plus was brought up.
“People are always like, ‘Oh, what’s going on?’” Page told the Times. “But for us, we’re super excited about it because it’s a big service, growing continuously, since we launched it, at a high rate, and we’re making it better and better every day.”
But is any of this really true?
Google+, which has been long compared to social networking platforms such as LinkedIn and Facebook, is becoming more a part of Google – and the websites it owns – than ever before. Most notably, Google Plus has been integrated with YouTube, requiring users to sign in while utilizing the website.
It’s transformed into more than just another place to show off photos from your last vacation. Google Plus is how people stay connected to businesses, news outlets, and more importantly, everything on Google.
A Closer Look at Google+
Google Plus may come off as a mediocre social networking platform, but there are several benefits to marketing teams that turn to this site for leverage.
Utilizing Google+gives you more visibility on Google, according to Marketing Land. You can optimize your brand by filling out your Google+ company page, communicating with other people and using features such as hashtags. Furthermore, Google+ profiles can be linked to your company website to give you more reach.
Google has done a good job of making sure that Google+ is linked to its other features such as Maps and Places. That being said, having a content-rich profile full of contact information can increase your chances of not only being found by Google users, but make it easier to connect with them.
While Google+ not be for everyone, it’s another social networking website that gives marketers more opportunity to reach out to their target audience. Best of all, it’s a free resource – even if it does not end up being a big lead generator, it’s worth checking out.
For now, Google seems to be intent on keeping its social platform around. Until it says otherwise, marketing teams will need to play nicely with the Silicon Valley giant.
Buy Google Plus Ones To boost your SERP